E1 Racing

The first all-electric powerboat championship, backed by some of the most recognizable names in sport and music.

The UIM E1 World Championship is the first international offshore powerboat series run entirely on electric power. Founded by Rodi Basso, a former Formula One engineer and McLaren Applied executive, and Alejandro Agag, the founder of Formula E and Extreme E, the series races carbon-fiber RaceBird hydrofoils that lift clear of the water at 17 knots and touch top speeds of 50. Each race weekend happens in the heart of a major city harbor, from Jeddah to Monaco to Lake Como to Miami. The inaugural 2024 season was won by Team Brady, owned by seven-time Super Bowl champion Tom Brady. Team owners include LeBron James, Rafael Nadal, Will Smith, Marc Anthony, Virat Kohli, Sergio Perez, and Steve Aoki.

E1 is one of five verticals across the Greywater Capital portfolio. Our work on it came through that relationship. The commercial thesis is a scarcity play at the intersection of marine motorsport, clean energy, and waterfront placemaking. Media rights, city-host fees, and OEM partnerships in a structure that echoes Formula E's early growth curve, but on water.

We produced the capital and investor materials for the series. Capital decks for a star-powered sport tech opportunity. Investor-facing collateral that translated a novel category into an institutional-grade thesis. Diligence preparation and narrative architecture for a property being built in real time. Further details are under NDA. What E1 proves about our studio is range. A Las Vegas design practice producing capital materials for a global motorsport championship is not a background any prospect should expect. It is the kind of range that comes from working at scale, repeatedly, across categories that have nothing in common except the investor caliber.