The project
The mark that carried DW.
DW Bistro was a Las Vegas original. Founded in 2010 by Bryce Krausman and chef Dalton Wilson, brothers-in-cuisine, it started on South Fort Apache Road when the southwest valley had almost nothing worth driving to. The menu was a fusion of Jamaican and New Mexican flavors that had no business working together and worked perfectly. Jerk spice and green chile. Pastry baskets and pineapple-infused vodka. Bold and unfussy. It was one of the first off-Strip restaurants to prove a neighborhood could have a scene.
In 2015, DW was preparing to move to The Gramercy. A bigger kitchen. A bigger dining room. More room to host weddings, guest chefs, brunches with live music. The restaurant was growing up, and it needed a brand that could grow with it. That is when The Projekt Co. came in. We redesigned the logo. The mark we built then carried DW Bistro across every surface for the next decade. Menus, signage, social, merchandise, farewell events. Every piece of the identity people remembered wore that logo.
At one point we printed a run of their apparel. "DW Bistro" on the front. "Stronger Than Yesterday" on the sleeve. Two Vegas brands, stitched onto one shirt. Bryce and Dalton were running a restaurant where people came to feel like they were at a friend's house. It was easy to give them work at that level, because that is the level the friendship was at.
DW Bistro closed in April 2025 after 15 years, ending with a sold-out farewell brunch and front-page press in every major Las Vegas publication. The restaurant did what every small business hopes to do: it lasted, it mattered, and it went out on its own terms. What DW Bistro proves about our studio is specific. Our capital work and investor materials are one thing. This is the other thing. Small independent businesses where the stakes are personal and the standard is neighborhood love. We can do that too.
We redesigned the DW Bistro logo in 2015, at the moment the restaurant was ready to make its bet on a bigger space. The mark needed to work everywhere: signage, menus, social, merchandise, apparel the team wore every day. It needed to feel like the restaurant felt. Warm, unpretentious, confident, a little unexpected. We also produced a run of DW apparel with the bistro on the front and STY on the sleeve, the kind of thing you only print for friends. The logo carried DW Bistro through its most beloved nine years and its farewell.