The project
Where STY lives.
Stronger Than Yesterday is a lifestyle brand for people who refuse to be mediocre. Not a gym brand. Not a supplement brand. A worldview. Adventure over comfort. Consistency over motivation. The work over the noise. It is the world through our eyes, built for anyone who sees it the same way.
We started it in 2012, from a one-bedroom apartment in Las Vegas, because we were tired of building other people's dreams on other people's terms. Tired of working for companies that did not value the people doing the work. We wanted a life that looked like ours, not like someone else's org chart. So we left the Strip and started drawing.
Thirteen years later, we have done all of it ourselves. The apparel, the design, the website, the photography, the fulfillment, the shipping, the sales calls, the customer service, the rebuilds. This is the only case study on this site where we were both the designer and the client. What that taught us is how design actually holds up in the life of a real business, across boom years and quiet years and the years in between. It is the knowledge nothing else could have given us.
Fans, friends, and strangers wearing the gear in the places it belongs. Everything below was sent in, tagged, or spotted out in the world.
Full brand system. Website design and development, rebuilt multiple times across 13 years. Shopify infrastructure. Product photography direction. Brand voice and narrative rules. Apparel design. Fulfillment logistics. Customer service. Sales. Everything a brand needs to operate, handled in-house.