Dream Las Vegas

The south Strip hotel we helped move from idea to groundbreaking.

Dream Las Vegas was conceived as a 531-key boutique hotel and casino at the southern end of the Strip, steps from the Welcome to Las Vegas sign. Developed by Contour and Shopoff Realty Investments in partnership with Dream Hotel Group, it was designed to bring an intimate, lifestyle-driven hospitality experience to a corridor dominated by megaresorts. A $550 million project on a 5.25-acre parcel, positioned to become Dream Hotel Group's flagship property.

The Projekt Co. entered during the concept and capital-raise phase. Crystal was operating inside Contour as office manager and executive assistant to leadership, which meant the design work and the deal flow were happening at the same desk. We produced the investor pitch decks. We designed the marketing collateral. We built the capital raise materials that went in front of partners and financing sources. We sat in the investor presentation sessions. Every piece of outward-facing material that moved Dream toward financing, approval, and groundbreaking was designed, written, or directed by us.

The work did what it was built to do. Dream received Clark County approval. It broke ground in the summer of 2022 at a ceremony attended by Governor Steve Sisolak and county leadership. The partnership with Dream Hotel Group was secured. The project moved from a slide in a deck to a crane on the Strip. The capital raise closed. What happened after construction began, between contractor disputes and broader financing issues across the hospitality sector, is a separate story, one outside the scope of the work we were hired to do. Our work ended where it was meant to end: at a financed, approved, shovel-in-the-ground project on Las Vegas Boulevard.