The project
The platform, the card, the app.
C2GO was a Las Vegas-born fintech company that digitized commission and workforce payments in categories that had run on cash and checks for decades. Nightlife, hospitality, concierge services, attractions, casino gaming. Millions of dollars flowing monthly from venues to street marketers, event planners, taxi drivers, and commissioned agents. C2GO moved all of it onto a reloadable MasterCard and a proprietary business portal, with the KYC and tax reporting built in. What had been a logistical headache for venues became a compliance-grade payment rail.
The company launched its first product, Commissions2Go, in Las Vegas in January 2015. From there it expanded into Cash2Go for the independent workforce, Card2Go for casino gaming, and Casino2Go for payment processing inside gaming operators. By 2018, Card2Go had launched in Mexico through a partnership with Win Systems, the Spanish casino management platform. C2GO operated subsidiaries in Mexico and Colombia. Every one of those product brands, every one of those card designs, every one of those welcome kits, every business and sales material that went out the door was produced by The Projekt Co.
Our scope was unusual. Not a single brand engagement, but an entire brand system for a multi-product fintech, including the physical debit card artwork, which carries its own regulatory and network compliance requirements on top of the brand work. We also produced the pitch decks, investor collateral, sales materials, and the website. The relationship went beyond vendor. We took part of our fee in equity, which meant we had skin in the outcome. C2GO was acquired in 2023 for an undisclosed eight-figure sum. What C2GO proves about our studio is the rarest claim a design studio can make. We took a company from brand to exit, and we were paid in part in the upside.
We built the brand architecture and all four product brand identities. We designed every debit card, every welcome kit, every sales deck, every investor material. We produced the website and the marketing. We handled the investor and business development dialogue. We stayed in the scope through the acquisition in 2023 and produced the materials the acquiring team reviewed during diligence. One relationship, eight years, every lane of the company's outward-facing work.